5 Tips to Creating Energized Emails

Your number one way of communicating with your small group leadership and members is email. Invented at the Massachusetts Institute of Technology in 1965, email has exploded in use and distribution. Everyone has it, can navigate it, and they use it. And texting is just an arbitrarily shortened form of email.

Whenever you first started using email, what have you done recently to improve your emailing abilities? Getting an email out quickly might make you feel productive, but it can create misinformation, confusion, and additional work if not done properly.

Creating a good email is not accidental, it’s intentional. It takes practice, work, re-work, drafting, redrafting.

Here are the five top tips to tackle, making your email effectiveness and energy grow.

Tip 1 – Single Goal

Craft your email with a single goal. If it gets too long or complicated, remember the words of Miss. Birdy to Rudy Baylor in the movie, The Rainmaker, “Cut, cut, cut(1).” Shorter is always, always, always better.

Tip 2 – Short Subjects

The title or subject of emails needs to be short. They are easier to understand and seen on cell phones. Since cell phone email displays around 30 characters, get the meat, if not all, of your subject across quickly.

Tip 3 – Spoiler Endings

Curiosity always works in your favor. Save the most interesting, exciting part of your Single Goal email for the last point, the last paragraph.

Tip 4 – Speak Concisely

Most of us write differently than we speak. Go against the flow and write your emails just like you speak. Read it out loud. Does it sound like you? Does it use the same kind of words and expressions you use in your speech? Can you a simpler, smaller words? Can you use two words instead of five?

Tip 5 – Spirited Words

People take action less on facts and more on emotions. You only have a few seconds to make your point, so make it with words that make people feel, and make it fast. Use short sentences and bulleted lists.

Remember Rick Warren’s opening line in The Purpose Driven Life? “It’s not about you.” The email is not about you, but communicating and motivating people in your small groups. Reinventing your email persona is not easy. It takes work, retraining yourself.

Chet Gladkowski is the Founder of GLAD Associates, Inc(2) and author of “Have Yourself a Merry COVID-Christmas”(3). His latest venture is the National Day of Hope(4).


  • Chet Gladkowski

    Originally from Baltimore, MD, Chet spent his professional career in the insurance technology arena; always looking for better solutions to help people. Now he uses his very unique, practical communication styles based on a variety of digital media, to approach the pain, issues, and heartache that people face with the solution-focused solely on a relationship with Jesus Christ as the answers to our greatest need.

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Daniel serves as Executive Pastor at Community Church of Mountain City, TN.  Daniel and his family are on a mission to establish roots within their community, fight for peace and serve well.  He serves as our Connections Director in laying the groundwork for Circles. He loves great coffee and traveling with his wife Tia and two children, Deklan and Aden



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